“Brand Identity”, click on the image to enjoy it. — From XKCD.
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“Brand Identity”, click on the image to enjoy it. — From XKCD.
Paul Rand and Steve Jobs, 1986.
While i’m not into role-models or idolatry,
it must be said that this is pure talent.
Just in case!

A disassembled typewriter is still a work of art.
Modern Times, The Pink Panther, Bullitt, Brazil, The Naked Gun, The Social Network and many more, they’re all in this well edited clip.
Check out the excellent, euro-minded – as well as quite unexpected – repositioning of the VIVA brand.
(by MTV Networks)
If you have to deal with that kind of clients too, this is the one link to forward to them all.
For only 5$, they can get a logo that’s guaranteed to suck.
It’s an instant deal!