“Brand Identity”, click on the image to enjoy it. — From XKCD.
[video]
Information wants to be free. Information also wants to be expensive. …That tension will not go away. — (Brand 1987:202)
Just in case!

A disassembled typewriter is still a work of art.
a further phase transition,
in which peer producers
[…] will radically transform
the present system.
— M. Bauwens, Neural 38, p.7.
Modern Times, The Pink Panther, Bullitt, Brazil, The Naked Gun, The Social Network and many more, they’re all in this well edited clip.
Check out the excellent, euro-minded – as well as quite unexpected – repositioning of the VIVA brand.
(by MTV Networks)
If you have to deal with that kind of clients too, this is the one link to forward to them all.
For only 5$, they can get a logo that’s guaranteed to suck.
It’s an instant deal!