“Brand Identity”, click on the image to enjoy it. — From XKCD.
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“Brand Identity”, click on the image to enjoy it. — From XKCD.
Paul Rand and Steve Jobs, 1986.
While i’m not into role-models or idolatry,
it must be said that this is pure talent.
Check out the excellent, euro-minded – as well as quite unexpected – repositioning of the VIVA brand.
(by MTV Networks)