“Brand Identity”, click on the image to enjoy it. — From XKCD.
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“Brand Identity”, click on the image to enjoy it. — From XKCD.
Just in case!

A disassembled typewriter is still a work of art.
Check out the excellent, euro-minded – as well as quite unexpected – repositioning of the VIVA brand.
(by MTV Networks)
If you have to deal with that kind of clients too, this is the one link to forward to them all.
For only 5$, they can get a logo that’s guaranteed to suck.
It’s an instant deal!